Have you noticed how good people are at having ideas? Particularly anyone in a managerial role. I'm going to hazard a guess that's because they do so little productive work. Seriously, do they lie awake at night thinking of things for the rest of us to do?

Ideas are easy and they're cheap. I sit in meetings where they pop up like weeds. It's rare that the person who proffers the idea has the skills to implement it. That task usually falls to the hardest working person in the room.

Great execution is so damn hard. It's relentless, difficult, boring, draining and tiring. It's rarely done well – because the new ideas just keep coming. Things get half done and we move swiftly on to the next debacle.

Here's a radical idea. Let's stop having ideas and concentrate on the execution of those we've already got.